20 → 31AI visibility score, RIF.org
Getting found in AI answers
Raised RIF's AI visibility score 11 points in one quarter. ChatGPT now sends measurable traffic to RIF's teaching resources.
Read the case study →JodiEsposito
I make mission-driven organizations easier to find, understand, and support.
Digital marketing & communications leader
Associations · Nonprofits · Advocacy
Washington, DC Metro Area
3.2M
social views and impressions in one quarter at RIF, up 150%
+9,000%
organic search traffic in three years at the U.S. Chamber Institute for Legal Reform
+104%
growth in creator membership at the Copyright Alliance
Case studies
Ten projects across four organizations. Each one starts with the result.
Turning legal research into search traffic
+9,000% organic traffic and +1,500% overall by turning PDF research into pages people could find.
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A data-led social media reset
3.2M views and impressions, up 150%, and engagement up 110% after rebuilding the content calendar around what audiences responded to.
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Ask Karly & Reading Fundamentals
Two in-house video series with a $0 budget. Ask Karly earns 7.7% TikTok engagement against a 5.8% account average.
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Free Books: an SEO turnaround that drove signups
Average Google position moved from 40 to 12, and signup clicks from the page rose 376%.
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Launching The Joyful Reader newsletter
2,514 subscribers in 14 weeks with no paid promotion; 43% are senior-level or above.
Read the case study →−32%Ad Grant cost per conversion
Measuring what matters
Built the dashboards and reports leadership uses, and cut Google Ad Grant cost per conversion by a third as conversions rose 45%.
Read the case study →A CRM built for how the music industry works
Replaced Mailchimp with a custom Salesforce CRM in three months, so one manager can get a personalized invite for each songwriter they represent.
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ILR Summit 2024
Led the invite-only Summit end to end: nearly 200 registrants, 11 sponsors, the run of show, and every piece of creative in the room.
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Building a marketing function for a small nonprofit
Grew creator membership 104% and relaunched the website without losing search traffic.
Read the case study →“Jodi brought both strategic thinking and hands-on execution to our marketing and membership efforts. She helped us build a more cohesive approach that strengthened our digital presence, grew our creator community, and made a meaningful impact despite the realities of working with a small nonprofit team.”
“Jodi has a rare ability to connect big-picture strategy with the day-to-day work needed to deliver results. At ILR, she transformed our approach to digital content and SEO, helping make our research more accessible and discoverable while driving significant growth in our online audience.”
Picked up by the press
Blog posts I wrote for the U.S. Chamber Institute for Legal Reform were cited in national legal coverage.
Educational content · RIF
Children's Literacy in Crisis: What America Must Do to Turn the Page
“When comparing state reading scores for fourth-grade public school students in 2022 with those from 2019, 30 states scored lower, no states scored higher.”
Turns national data into a clear case for action, written to rank in search and move readers to get involved.
Read the full pieceOriginal on rif.org ↗Policy writing · ILR
The Truth About Trial Lawyer Ads
“On your next road trip, instead of playing the license plate game try out a new one: count the number of lawyer billboards you pass.”
Makes a research-backed policy argument readable for a general audience, from the first line.
Read the full pieceOriginal on ILR ↗Community voice · Copyright Alliance
Thank You Creators for Getting Us Through Difficult Times
“The creative community is united together and it shows. Thank you for being there for us when the world needs you most.”
A personal, first-person letter to the creator community, written in the first weeks of the pandemic.
Read the full pieceOriginal on copyrightalliance.org ↗Community feature · Vienna Living Magazine
10,000 Cakes and Counting
“The 10,000th cake is far more than just a number. It represents 10,000 birthdays made brighter, 10,000 children who felt special, and 10,000 memories cherished by families.”
A magazine feature for a local audience, written to celebrate a milestone and recruit new volunteers.
Read the full pieceDesign portfolio
1 / 10
- 2025 – now
Director, Digital Marketing
Reading Is Fundamental
Digital strategy, content, search, AI visibility, email, and analytics across RIF's web properties and the Skybrary reading app.
- 2024 – 2025
Vice President, External Affairs
National Music Publishers' Association
Member communications, digital campaigns, and a custom Salesforce CRM; communications for the SONGS Foundation.
- 2021 – 2024
Senior Director, Business Engagement and Growth
U.S. Chamber Institute for Legal Reform
SEO and content strategy, the annual Summit, brand rollout, and website redesign.
- 2016 – 2021
Director, Marketing and Membership
Copyright Alliance
Integrated marketing, membership growth, a website relaunch, and educational events.
- 2009 – 2016
Digital Artist and Content Approvals
CustomInk
Customer design in Illustrator and Photoshop, copyright review, and team training.
Cake4Kids Northern Virginia
Cake4Kids volunteers bake free, custom birthday cakes for children in foster care, shelters, and other hard circumstances. The Northern Virginia chapter has nearly 1,000 volunteer bakers and delivers about 300 cakes a month. In 2024, I volunteered as the lead contact for my county.
10,000
cakes delivered by the chapter, a milestone I helped bring to the press
- Planned the chapter's most successful fundraiser, an event at a local winery
- Recruited and supported new agency partners in my county
- Organized volunteer gatherings for local bakers
- Led PR around the 10,000th cake, earning regional TV and news coverage
A few of the cakes I've baked for kids through Cake4Kids.
WUSA9Birthday cake changed her life: baking for kids in needTV ↗
ALXnowAfter 10,000th cake milestone, Alexandria-area Cake4Kids continues sweet missionJuly 2025 ↗
InsideNoVaCake4Kids of Northern Virginia reaches 10,000th cake milestone2025 ↗
Vienna Living10,000 Cakes and Counting, an article I wrote for the magazineRead it →
Jodi Esposito is Director of Digital Marketing at Reading Is Fundamental, where she leads digital strategy, content, search, and analytics across multiple web properties and the Skybrary reading app.
Her career spans more than 15 years with national associations and advocacy organizations, including the National Music Publishers' Association, the U.S. Chamber Institute for Legal Reform, and the Copyright Alliance, where she built marketing programs that grew audiences, membership, and search visibility. She pairs strategy with hands-on execution, from SEO and AI search to events, design, and earned media.
Search & content
- SEO, AEO & GEO
- Content strategy & editorial calendars
- Email & newsletters
- Social media & short-form video
Data & tools
- GA4, Tag Manager, Search Console
- Semrush AI visibility
- Salesforce CRM & Marketing Cloud
- Google Ad Grants
- Adobe Creative Suite, Canva
Education
- MBA, Ohio University
- BA in Communications, concentration in Public Relations, George Mason University