Resume · Jodi Esposito

Director, Digital Marketing

Reading Is Fundamental, Washington, D.C.

2025 – Present

Lead digital marketing strategy for a national nonprofit, overseeing integrated campaigns across websites, email, social media, SEO, paid advertising, and emerging channels.
Direct audience engagement strategies targeting educators, families, partners, and supporters to increase awareness, program participation, and conversions.
Configure and maintain GA4, Google Tag Manager, and conversion tracking to measure digital performance and optimize marketing campaigns.
Develop analytics dashboards and performance reports to evaluate KPIs, audience behavior, campaign effectiveness, and growth opportunities.
Drove 150% quarter-over-quarter growth in social media views and impressions, reaching 3.2 million across five platforms while increasing audience engagement by 110%.
Oversee website content and digital experience across multiple properties, optimizing SEO, landing pages, user experience, and conversion opportunities.
Manage email marketing and lifecycle campaigns, leveraging audience segmentation, automated journeys, A/B testing, and performance analysis to improve engagement and retention.
Establish project management workflows, editorial calendars, and automated reporting processes to streamline marketing operations and improve team efficiency.
Partner with Development, Programs, Digital, and executive leadership on integrated campaigns supporting fundraising, organizational initiatives, and audience growth.
Supervise marketing team members to ensure content strategy is deployed across social media and other digital channels.
Conduct audience research and develop personas to strengthen campaign targeting, refine messaging, and improve engagement across key audience segments.
Develop digital marketing campaigns for Skybrary, RIF's subscription-based reading platform, supporting customer acquisition, conversion, and retention.

Vice President, External Affairs

National Music Publishers' Association, Washington, D.C.

2024 – 2025

Led integrated marketing and communications strategies for a national trade association representing music publishers and corporate members.
Directed digital campaigns, member communications, executive visibility, and stakeholder outreach supporting advocacy, events, and organizational priorities.
Managed the implementation of Salesforce CRM to improve audience segmentation, engagement tracking, marketing operations, and reporting.
Collaborated with executive leadership, government relations, legal, and membership teams to align messaging and coordinate cross-functional initiatives.
Developed marketing and communications supporting association events, member programs, and the SONGS Foundation.
Managed external vendors, invoices, and creative production, coordinating deliverables, budgets, and timelines to ensure quality and timely project execution.

Senior Director, Business Engagement and Growth

U.S. Chamber of Commerce Institute for Legal Reform (ILR), Washington, D.C.

2021 – 2024

Developed and executed integrated marketing strategies across SEO, email, websites, social media, and paid advertising to strengthen brand awareness, audience engagement, and organizational visibility.
Spearheaded SEO and digital content initiatives, contributing to a 1,500% increase in website traffic and 9,000% growth in organic traffic since 2021.
Directed marketing and events teams, coordinating cross-functional projects, creative production, timelines, and resource allocation.
Managed marketing budgets, external vendors, and creative partners to ensure quality, brand consistency, and timely delivery of campaigns.
Planned and executed ILR's annual Summit, overseeing promotional campaigns, sponsorship materials, event production, stakeholder communications, and attendee engagement.
Created member engagement strategies and sponsorship packages supporting corporate partnerships, events, and organizational revenue initiatives.
Implemented targeted email campaigns and marketing automation through Salesforce Marketing Cloud, leveraging audience segmentation to improve engagement.
Established integrated editorial calendars and project workflows to coordinate marketing campaigns, staff assignments, and deliverables across digital and print channels.
Led website redesign and optimization projects to improve user experience, content accessibility, SEO, and audience engagement.
Delivered analytics reports and strategic recommendations to leadership, using audience insights and campaign performance to optimize marketing investments.
Designed and produced branded marketing materials, including reports, infographics, videos, advertisements, presentations, and event collateral.
Implemented Monday.com and developed SharePoint project management tools to streamline workflows, coordinate cross-functional initiatives, and improve project visibility and accountability.
Oversaw production and fulfillment of branded marketing materials, print collateral, and promotional assets for organizational events and campaigns.

Director of Marketing and Membership

2016 – 2021

Led marketing and membership engagement strategies for a national nonprofit association representing individual creators, creative organizations, and corporate members.
Drove a 104% increase in creator membership through targeted digital marketing campaigns, audience engagement, and member acquisition initiatives.
Developed annual integrated marketing plans across email, websites, SEO, paid advertising, and content to advance advocacy initiatives and organizational growth.
Directed marketing team operations, supervising staff and interns, coordinating project workflows, and managing departmental budgets.
Created targeted membership campaigns, onboarding communications, and educational resources to strengthen engagement, retention, and member value.
Oversaw a major website redesign and expansion of the members-only portal to improve user experience, access to benefits, and digital engagement.
Analyzed website, advertising, and membership performance data, delivering quarterly reports and recommendations to leadership.
Coordinated educational events, advocacy campaigns, webinars, and partner communications to expand organizational reach and participation.
Designed marketing collateral, digital graphics, advertisements, and promotional materials while maintaining brand consistency.
Implemented Asana as the organization's project management platform, establishing workflows to improve task assignments, project tracking, team coordination, and accountability.

Digital Artist and Content Approvals

CustomInk.com, Fairfax, VA

2009 – 2016

Created customer designs using Adobe Illustrator and Photoshop, ensuring quality and consistency with production standards.
Developed training tools and improved team workflows to increase productivity and operational efficiency.
Coordinated daily priorities, supported team performance, and maintained high accuracy while meeting production deadlines.